// CLIENT //
The Rookery is a youth education program using the fantasy tabletop role-playing game Dungeons and Dragons (D&D) to make learning accessible, engaging and fun.
// CHALLENGE //
Create a brand identity that would appeal to their young target demographic and include a poster for their marketing campaign that incorporated the 'module' or D&D campaign they created called "Heroes of Howe Sound," a fantasy adventure set among a fictionalized version of Howe Sound, an area that connects a number of fjords northwest of Vancouver, BC.
// SOLUTION //
The logo consists of a twenty sided die (D20), a nest, and a rook. The font Billyforges was used for the wordmark because it's distressed, handmade style gave it an adventurous feeling.
The poster has three generally androgynous heroes, steeped in the brand colours rather than any specific skin tones as to keep it as inclusive as possible. It’s illustrated in a more cartoon inspired style, giving it a more youthful look, helping the target demographic to see themselves in the heroes.