// CLIENT //
Kristina Lao (she/her), is an Artist-Advocate from Hong Kong with over 15 years working internationally as a consciously multi-faceted singer/songwriter, actor, writer, and curator.
// CHALLENGE //
To create a brand identity that encompasses all of Kristina’s vocations.
// SOLUTION //
To create the logo, the monogram shapes of a K and L have been turned on their side and distorted to resemble an open book with a loose page. In combination with the pen nib, the logo reflects Kristina’s passion for the art of songwriting and the written word. A simple colour palette of black, white, and gold, with a splash of red, was used to create a minimalist design that could be easily adapted across all media.